The Acmo network blog offers informative how-tos, best of blogs, and educational articles around the latest digital marketing trends. Our custom link shortening tool builds link trust, improves click-through rates, and increases brand awareness. The tool provides marketers with an edge and with our blog posts, we aim to provide marketers with even more useful insights to help them take their marketing strategies to the next level.
It’s a reality of life that we board a technology-dependent world wherever we resort to the internet no matter what queries or desires we have.
One of the most important reasons why digital marketing is taking up the traditional marketing channels is a result of the internet has enabled businesses to interact with targeted audiences in real-time. Customers have grown accustomed to participating and interacting with one’s brand or business.
Another equally important reason is its affordability. Digital marketing is infinitely more affordable when compared to traditional marketing channels. An email or social media campaign can send your message to a wider audience for a fraction of the price of a TV advertisement for example.
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Even if your business is already thriving, you will be missing out on an untold number of leads, partners, clients, and dollars if you’re not properly utilizing some straightforward digital marketing both paid as well as organic marketing techniques. And yes, it can be made quite straightforward if you’re willing to learn.
Some industries have put digital marketing to smart use while others are simply slowly beginning to.
Benefits of Digital Marketing
Digital Marketing makes possible a direct communication path between your business and your consumer, enabling you to prepare your audience of trustworthy fans.
Digital marketing increases brand awareness and reaches your target customers and provides better ROI.
Digital marketing can save you a lot of money.
With digital marketing, you can ensure that the right consumers are viewing your content. SEO (Search Engine Optimization) allows you to reach those consumers who are searching the web for content and topics that are relevant to your business.
Your Competitors Are Online
For your business to achieve success, you would like to pay attention to what your competitors are doing and learn from it.
When you consider what your competitors are doing, you’ll get some plan of what’s working and what isn’t working. Possibly, whatever type of business you’re in, your competitors have established a web presence.
We believe digital marketing has four key advantages over the traditional way of marketing – measurability, affordability, speed, and engagement
Measurability
A website is arguably the single most important marketing tool and it is an insight into what people are interested in and how they find your website and move around it. How many people have visited your site? Where are they coming from, natural search, through pay-per-click (PPC), social media, or email campaigns? You can monitor the change in your figures over time, giving you real information about whether your marketing message is getting through to the right people.
Affordability
Digital marketing has opened up the arena of marketing to smaller and medium-sized firms the world over, putting them onto a level playing field with bigger corporates, through its affordability. For example, Facebook advertising through ad campaign tools such as ‘boost posts’ costs a fraction of the cost of printing leaflets and can be directed at a specific group of people.
At the same time, you get much greater reach with a wider audience that potentially spans the entire world, and less paper goes to landfills to boot. Similarly, online banner adverts on websites generally cost less than adverts placed in more traditional outlets like daily newspapers or magazines. With the data that is generated by these online advertising techniques you also get feedback on how efficient your ad spend was too.
Speed
You can also get your message out there quicker in the virtual world – a simple click of a mouse button is all that is needed. When compared to the much longer process of getting printed materials produced and distributed, it means that companies can be much more agile with their messaging. Twitter posts or website updates take a few minutes compared to days for developing and printing a flyer. An e-newsletter can be written and controlled when it gets sent out and you can monitor who has opened it, whereas an advert can take a week to place in a newspaper and you never quite know how many people have seen it.
Engagement
Digital marketing brings a dynamic edge to how you promote yourself in a fast-paced world. One of the biggest reasons digital marketing has become so important is the engagement it brings – you can converse with your prospective and current customers, answer questions, and resolve issues. You can also interact with a wider audience, meaning you can do more than just sell.
You can seek opinions and carry out market research to better inform your decision-making. You can also seek out collaborations or campaigns for subcontractors or the professional opinions of your peers on project work. By getting your audience to share pages you can increase your profile, and receive their endorsement in the process.
Engagement can be achieved via other avenues too such as competitions, blogs, PR, events, and other marketing activities.
Using real-time online marketing you can comment on issues and update or inform your customers immediately after significant events that may impact the sector you and your customers operate. You can also quickly match or better competitors’ offers with your own, keeping you at the sharp end of the marketplace.
Digital marketing allows you to engage with your prospects. You can gradually get to understand them and what they’re hoping to find. On social media or on a blog, you can begin a conversation. Run a survey or try to get to understand them. Pay attention to their comments or their responses to surveys.
By interacting with people digitally, you’ll be able to begin to get to know what they’re looking for. Wherever is their pain? What’s keeping them up at night? What solutions are you able to provide to them? Instead of trying to guess, digital marketing allows you tools and ways to find out what your customers are. You know digital marketing helps to build an online presence of your business. You can do free as well as paid online advertising, which helps you in link building, lead generation, customer acquisition, customer retention, and online reputation management, thereby creating laurels for your business.
In this way, you begin to make a relationship with your customers. You become much more than a business. You become a trusted partner. People are rather more likely to shop for businesses that they have already bought from.
So, digital marketing is more than important to your business – it is indispensable.
Conclusion
In short, digital marketing for small-scale businesses makes the best choice to reach out to customers. It is cheaper, has a broader reach, and offers real-time analysis.
