The consumer electronics industry is one of the rapidly evolving and highly innovative industries. Major electronics manufacturers are regularly creating the next best electronic item, each time making their products more user-friendly, more advanced, and developing ways to help or entertain their customers.
Electronics are perceived by many as a basic necessity in the world, but how and which consumers buy those electronics is changing. This poses a unique set of challenges for consumer electronics (CE) websites.
2020 has been a turbulent year for many industries. However, the eCommerce sector saw a whopping 129% year-over-year growth. In 2020, the worldwide consumer electronics market topped $365 billion and is projected to grow to more than $450 billion by 2024.
The electronics industry has attracted online sales for quite some time, even before the pandemic shifted people’s shopping habits.
The global pandemic has only accelerated this trend toward eCommerce. Only CE brands with the ability to sell online were in a position to capitalize on store closures, travel bans, and stay-at-home orders.
Throughout 2020, consumers have turned to purchasing online primarily due to the stores being closed. There is also a new nervousness amongst shoppers emerging where they are less inclined to shop in person due to not knowing the safety of a specific store and wanting to avoid unnecessary interactions with others. This makes it an ideal time to capitalize on selling electronics online. Sales on mobile devices continue to increase, however, it would appear that larger purchases are still being made on desktops.
There are many things to consider even when it comes to selling electronics online. First of all, you need to work out what electronics to sell, undertake consumer research, understand your competition, and work out a pricing structure that adequately reflects the items and your business.
If you’re like most businesses in this fast-growing and highly competitive market segment, you’re looking for an edge to capture the largest possible share of the revenue. That edge is eCommerce excellence. If you expect to grow your business this year, you need to give customers an exceptional online shopping experience.
Technology and electronics brands compete with the big players. Beyond the challenging competitors, there are ever-changing product innovations in this industry and the eCommerce industry itself is constantly evolving. The following brands selling technology and electronics have:
Optimized for their specific customer base. Proven value on their sites to give consumers a reason to buy there instead of third-party channels.
Remained bleeding-edge in design, UX, and product offering.
The best technology and electronics sites are poised to cash in on this million industry, giving consumers the online shopping experience they’re looking for.
Some themes shared across the sites of the electronic industry include:
-Clean, crisp design
-Comprehensive product information
-Content marketing elements
E-commerce has benefited the electronic industry in the following ways:
-Total customer convenience
-Transform your traditional industry to allow your customers to order anytime, anywhere with personalized self-service and complete transparency with a web store that has:
-Allow customers to make returns.
-Bar code ordering.
-Reliability without compromiseGive your customers a reliable online experience and eliminate errors and delays, so your customers have the right supplies when they need them.
GEO-location features to help customers purchase the right product: With GEO-location tagging, information is displayed to customers based on their geographic location. Ensuring that voltage, plug type, lumens, etc. are always correctly shown to your customers —no matter where they are.
Real-time inventory information: Thanks to your ERP and e-commerce working as one, your web store only lets you sell what’s available in the ERP, with inventory levels updated in real-time.
Omnichannel experience: Provide the same information across sales channels, allowing customers to order online and click and collect orders whenever they run out of supplies.
Swiftly and effortlessly adapt your electronics business to exceed customers’ ever-changing needs and stay up-to-date with industry trends.
Gone are the printed catalogs and brochures. Now, new machinery and supplies added to your ERP can be displayed immediately in your e-commerce catalog.
Swiftly integrate with multiple systems and provide your customers with even more in-depth product information.
Add constantly evolving out-of-box features to your industry. Because an e-commerce solution that continually changes alongside your customers’ ever-changing needs will provide the best ROI.
The demands on consumer electronics brands have never been greater. From pandemic-related challenges to increased competition, never before has it been so crucial to have a strong online storefront. Your online electronics store’s design should reflect your industry and the targeting of your brand, whether your products are geared more for work or just for fun. Your eCommerce website must have all the cutting-edge features a tech-savvy customer will demand.