A couple of years back, social media was considered the younger, more relaxed kid on the block in the small business marketing domain. But as digital overtook the more conventional modes of marketing, now it’s an important way for all businesses – including fitness studios, gyms, and fitness centers to bring in new clients.
If you can advertise your gym on social media effectively, you can make a huge impact on your gym’s growth. Social media advertising is one of the fastest-growing marketing trends with 9 out of 10 businesses employing some form of a marketing campaign on social media platforms.
Let us look at the advantages of social media marketing:
It’s Where Your Ideal Customers Are
When was the last time you watched the news on your television after a stressful day at work? Yesterday? Last week? Or perhaps, has it been more than a year?
It wouldn’t shock us if you’d answer weeks, months, or even a year. These days, people are spending most of their time on their phones scrolling through social media. Whether they’re at work, taking a break, eating their meals, on getting ready for bed, not a day goes by that they don’t check their social media. YouTube, Facebook, Instagram, and other social channels have become modern consumers’ TV. It’s where people go to watch the latest news, entertain themselves, and stay in touch with their friends.
You can say that social media is where your ideal customers are. Whatever platforms your target audience use, make sure to be there as well. More importantly, be as active as possible. By posting fitness-related content, you can attract the right people in your area who might be interested to sign up for a gym membership. They can be gym rats who are new in town, folks who are striving to lose weight, or those looking for another gym.
Other than that, your content can also increase your social following. You can post low-carb recipes, workout routines, gym hacks, and feature satisfied clients. You just need to figure out which social channels your target audience is spending most of their time on. Once you know, you can create a business account or page, and make sure to update them regularly.
Social Proof Influences Buyer Decisions
Consumers today are extra careful when it comes to buying products or availing of services, especially online. When deciding which company to buy from, consumers look for proof that it’s legit and that it can provide excellent services or products. They will go through your website, check out your online reputation, read what your customers have to say about you through social proof, and see if you have a good number of followers on your social accounts. People tend to judge businesses by their online presence. For many, a business that doesn’t have enough followers must mean that it doesn’t have enough customers either. If they notice that only several customers are talking about you, they’ll assume that your products or services aren’t worth trying. To prevent your target audience from making wrong assumptions about you, come up with a social media marketing strategy that will help build your following and increase your online reputation.
Referrals Happen on Social Media
Referrals are very important for businesses. When customers recommend you to others, you can generate more quality leads than running a commercial on TV. Once your referrals become customers, expect to be referred again. Today, referrals no longer happen face-to-face, they happen on social media. People share their personal experiences and opinions about a brand or business, which can be impactful, depending on what they have to say about you. Some consumers create long-detailed reviews about a product or service on social media. Others simply post a photo with the caption “highly recommended,” which can already be enough to drive customers to your website or physical store. Your social media marketing strategy should also feature user-generated content on your accounts to encourage customers to post or make a recommendation about your gym.
Establish Better Brand Awareness
Another major benefit of having your business on social media is that you can better establish brand awareness. You see, not all of your target audience are ready to fully commit to a gym membership just yet. Some might still be testing the waters, whereas others may have conflicting schedules that make it hard for them to squeeze in the gym. As soon as they change their minds, you want to be the first brand they can think of. Being active on social media is a great way to keep your business on top of your target audience’s mind.
Like any other marketing initiative, to stand out amongst millions of other brands and drive actual sales, you need a well-crafted social media marketing plan for your fitness business. Visit our site or contact us for a personalized social media marketing plan.