Health and wellness are quickly becoming a top priority for an increasing number of people, and a core component of this trend is fitness. With this growing demand comes to the inevitable growth in gyms, trainers, and related experts all vying for health-conscious customers. It doesn’t matter if your approach is holistic, straight up about hard science, program/method specific, or general as in telling clients just to eat healthily and exercise. What matters is that your gym stands out in its niche.
Since mobile applications are penetrating every sector, from small to large. Your gym should no longer be an exception. You should develop a mobile app for your gym to stand out in the market. Building a mobile app does not concern the scale of the gym. Whether your gym is known for weightlifting, boxing, martial arts training (mixed), swimming, CrossFit, or other fitness specialties such as Zumba, aerobics, and yoga, all fitness activities should be listed on your mobile app.
Here are some benefits of having a mobile app for your fitness studio:
Acquire new customers
Consider your existing target market and customer acquisition strategy. Your current and prospective customers must be tech-savvy and use mobile applications regularly. A mobile app can help you connect with more people even before you enter your gym.
Take your current customer acquisition strategy into consideration. This strategy may include getting customers to sign up for a gym membership. For instance, customers walk through your doors and seem interested. You can give them a gym tour or you may rely on your staff to give these interested customers a great visitor experience and pitch a valuable offer. However, if your staff is not trained and something goes wrong during the tour, it could turn people away from joining.
Added to that, sometimes, people get afraid of being judged and this can be one of the primary reasons that they do not prefer to go to the gym. Also, a personal trainer in a great body shape giving gym tours can hurt the self-esteem of someone who may want to join. These potential customers may feel like they are out of place and will not fit into the gym environment. Even if the gym tour goes well, the new customer has to sit for hours to undergo a lengthy sign-up process. Above all, gyms become intimidating for a prospective member to join.
In that respect, a mobile app can play a critical role in acquiring new customers to the gym. Your prospective customers can now discover your gym and sign-up without having to come into the gym. Pictures and videos added to the app, help you showcase a virtual tour of the gym. It becomes convenient for your customers to choose you.
With a mobile app, you do not need to worry about wasting time on giving gym tours to customers and having to staff extra people for the sales team. Your employees can spend their time doing other tasks instead. It may also be possible that people do not even know about your gym before, but your gym app discoverability helps them to look for you in the Google Play Store or App Store. This can help them in connecting easily with you.
Improve customer experience
If your customers get registered with your mobile app, they do not need to carry a key tag or membership card during their visit. Hence, it is more convenient for your regular gym members. Adding payment methods within the app help customers switch from cash to credit/debit card. Giving multiple payment options improves customers’ experience.
Besides payment methods, many gyms post their classes on the wall or print flyers for members to take home. However, these flyers can get misplaced quickly and won’t be available in any of the members’ pockets, like a smartphone. Also, sometimes classes get canceled or an instructor gets changed owing to circumstances.
While updating such schedule changes on a piece of paper is tricky, building an app can make your job easy. It can give relevant information to your gym members on time. It would be fruitful for you and your members as well.
Uploading a weekly schedule within the app and updating it regularly helps your members know about all the classes they may join. Therefore, creating a mobile app for the gym would be a great idea.
Syncing to Wearables and Tracker
Workout enthusiasts love trackers and other fitness gadgets. So to keep them loyal to your gym brand, you need to get the wearables syncing with your app, which creates the added value they so crave. The analytics from the wearable can be taken and combined with your service, which allows individuals to share monitors, and measure success then they will enthusiastically want to keep using your services.
Your Gym Needs Added Value
People want more than what a product or service offers at face value. For gyms, this means that members want more than a building full of equipment and the occasional class. To be successful, gyms will have to meet and exceed member expectations. Apps offer a way for gyms to do this at minimal cost and effort. People want a personalized experience instead of being part of the size that fits all, assembly line approach. Apps allow users to tailor their workout experiences to meet their goals. They can be a virtual trainer, real-time exercise planners, or even a pocket workout buddy. This sense of control and empowerment can be a major selling point.
Your Gym Needs to be Everywhere
Be where your gym members are. Millennials will be your primary clients, and they are tech-savvy and constantly on the move. There is also a good chance that some of that tech will be wearable. This lets your gym be at their disposal 24/7. Technology has made it possible for businesses to operate beyond their walls. Gyms are no different. Classes can be streamed, either live or recorded, for members who can’t make it to a physical location. Trainers can post videos where they give exercise and nutrition tips. It’s even possible for trainers to run one on one sessions through the app for those out-of-town members. Video is essential for every successful business of the future, and this includes gyms. Members will want streamed workout videos, motivational videos, and educational offerings. Apps bring that streaming to your user’s hand.
Apps Build Community Engagement
People care about the community they live in and want the businesses they engage with to be ethical and socially aware. Mobile apps can make that connection, and let the app user get in on it by making them a part of any effort. They can be part of 13.1 runs, marathon walks, Competitions, etc. where their participation benefits a community-oriented charity or organization, and an app can help facilitate this.
Mobile apps can deliver your message to gym members with educational and wellness information that builds your brand’s authority, and trustworthiness, and makes your gym the first place they check when they have any questions or needs. Therefore, build a mobile app for your studio with us at an affordable price and reap the rewards for the rest of your life.