Mobile apps are becoming increasingly popular among businesses and service providers. From e-commerce stores and payment banks to food delivery and healthcare, there is almost no industry where mobile applications haven’t proved their marketing value or established themselves fundamental for effective communication with target customers.
Mobile applications increase business revenue and have become a necessary part of everyone’s life. Once you begin accepting the benefits, you won’t be able to turn away from it. People are using these applications to do more than just taking not or texting someone. This has made businesses of all sizes follow the trend and devise a powerful mobile strategy to attract prospects. In fact, some 75-80% of business owners are showing interest in custom mobile application development services for their business. The benefits a mobile application offers to business administrator is immense and come in the form.
The top functional and marketing benefits of business mobile applications are as follows:
Direct Communication And Geo-Targeting Marketing:
Mobile applications have proven to be quick and effective in engaging customer interest and communicating product launches, new services, promotional offers, improved features, and discounted rates.
These direct communications also bring valuable information such as demographics, geographical locations, and shopping behavior with respect to your products and services, helping you to understand the market demand and better your sales and marketing strategies.
Increased Recognition Builds Customer Loyalty:
Building customer loyalty is a critical and tricky aspect of marketing a business. Business apps help smoothen this road by developing a connection between the customer and the brand through constant reminders and notifications. These reminders create awareness about the products and services that are offered and encourage the customers to make the purchase.
Further, it also increases brand recognition. So, when an app user requires a product/service offered by the business in the future, chances are the customer will choose the now-familiar app over its competitors.
Website Creates Awareness And The App Makes The Sale:
When potential customers require a product or service, it is more likely that they will look it up on their smartphone rather than on a laptop. Research reveals that most searches are made on the go while traveling, socializing, and waiting for appointments rather than during leisure time where one has access to the laptop or desktop system.
As apps are quicker, more interactive, and easier to navigate compared to websites, the availability of an app for your business will probably nudge the customer to choose you for their purchase. The gist of it is that websites help to create brand awareness, mainly through social media, but apps are where most of the sales are incurred.
A Great Tool For Customer Engagement:
While business-to-customer communication is important for marketing, reverse communication is equally important to maintain customer loyalty. Customers love it when their concerns and complaints are heard and resolved with minimal lag time and this, in turn, helps businesses build brand loyalty. This is where apps come into the picture. They help to maintain this critical relationship through the online help desk and support systems.
The increased accessibility to products/services combined with reduced cost is the cherry on the cake in terms of customer engagement.
Helps You Stand Out From The Crowd:
The importance of an app in getting your business to stand out from your competitors cannot be emphasized enough. At this point, apps are still a rare thing and by having one for your business, you can grab the attention of potential customers and capture a large part of the market share. By the time your competitors catch on, you would have by then, hopefully, effectively managed customer engagement and built strong customer loyalty.
Boosts Brand Recognition:
When it comes to advertising, there is so much happening that it’s difficult to get your business to stand out. Newspaper ads, outdoor hoardings, flashy sign boards, social media marketing… every other business is doing it. The uniqueness required to build a brand is very much lacking. But the same advertisements when combined with an app that rates high on customer engagement can do wonders to boost your brand loyalty.
In the last few years, there has been a great shift in how people look for products and services. Where once word-of-mouth recommendations and website browsing were the go-to solutions, people now prefer to look up stuff on their smartphones while traveling, waiting for an appointment, and even during their leisure time. Apps are a great marketing tool to make the most of this development. It grabs the attention of the target audience and improves the overall visibility of your business.
Now that you understand the critical role played by apps in bringing in sales, make sure you are investing in an experienced, creative and resourceful mobile app developer. For professional advice and guidance on the matter, get in touch with the Acmonetwork team.
Mobile apps aid promotion and offers great support:
With great offers and promotions, you can build a mobile application for many prospective customers. Make sure you create an irresistible offer and notify through an app to enjoy the benefits of mobile apps for business. The idea is to reach out to a large customer base with your offers through a timely notification and in-app pop-ups. Such push notifications are a great way to start reaching out to the right people at the right time and that helps, especially when done in style. For example, push notifications with emojis have almost double opening rates as those without them.
The delivery system is the same in terms of how push notifications work, but there are differences in how they can be adapted. Many times you’d want to offer support and its relevant updates to users. Rather than logging in and seeking for it, better give them the live updates and all the possible support on the mobile app to reap the advantages of mobile apps.
Value addition through rewards/loyalty program:
Businesses can’t work in a silo. There’s a definite amount of giving and take involved in the business where the market responds to your offerings. The key to running a successful business always boils down to providing a meaningful experience to the customers. The more you take care of your customers’ convenience and requirements, the higher are your chances of succeeding. The key is to remain available for them as a way of enabling multiple touchpoints to cater to their needs. One of the best ways to do so is to leverage mobile apps’ advantages and run a loyalty program. With more consumers engaging with your business and your brand, the better the rewards they earn. Offer them to spend those on the products that they are already looking for.
Unlock the power of better connection with customers:
Move beyond the personal, face-to-face communication between customers and sales executives. With changing times that have made social distancing a new normal post-COVID-19, more customers will look forward to connecting to businesses online. You can take full advantage of a mobile app for your business by giving your customers a better point of contact. Imagine the power of having high-performance mobile devices at your disposal for your business. Perhaps, this one is a definite game-changer in the coming times.
Second, the mobile app is not just a human being, prone to mood shifts and bad results. So you will also know that you are providing your customer with a robust mobile presence-an interface that aims to give them the best experience in testing, so deciding whether they want to purchase your product. The vast majority of marketers see their apps as a means to improve customer service primarily. There are many purposes for which customers use mobile apps. Take a look at the below image presenting the reasons for which they do.
Driving High Engagement Levels:
Having a high level of engagement with customers would first need you to reach out to them. There are many benefits of mobile apps for business and one of the significant advantages is that of affordable reach. Connecting to potential customers was once an expensive affair, like advertisements on hoardings and newspapers, and that too with an expiry date. The story is different now with mobile apps in the market. The key is to get as much closer as possible to your current and prospective clients and offer them a place to engage with your brand meaningfully. Having a mobile app for your business would mean:
– Ensuring 24/7 visibility to potential and current customers.
– Seamless usability with quick options to push for transactions.
– Enabling payment options for in-app purchases.
– Offering effective support services with instant messaging options.
Make sure to beef up the engagement levels coupled with the social features as advantages of mobile apps for business more can unlock the following;
– Easy social media integration and logging in.
– Offering in-app messaging services.
– Providing a place for customers to connect through reviews and comments.
Ensure unlocking all the advantages of mobile apps by customizing their features according to the target audience. Consider how a user interacts with the mobile app, understand their preferences, and see how the user engagement shapes up. Leverage the custom mobile app development option as your businesses will improve gradually with more users interacting through an app.
People are using mobile devices in today’s competitive environment to keep up with their favorite brands. They look at it as a brand that allows potential customers to access all the information quickly. Regardless of the industry you deal in, the advantages of having mobile apps for businesses are aplenty, and investing in them is the best business deal. Consider this big leap as a way to keep your business open 24 hours a day.
Start creating brand awareness through mobile app development and spread your reach better. Your investment in mobile apps will help you reap benefits for longer. Working with Acmonetwork to develop mobile business apps would also ensure app security, timely updates, and effective app management.