Content marketing means the timely publication and sharing of valuable content. This can include blogs, press releases, website content, case studies, social media content, and guest blogs on third party websites. Content marketing strategy includes having high-quality, compelling content that provides value to consumers. It is the “lifeblood” of your site or blog and it’s the content that can make or break your site. Precise knowledge and easy understanding should be the primary aim for any website which comes with good content writing.
If you have been regularly publishing and sharing content both on-page and off-page, you have been engaging in content marketing.
On the other hand, SEO helps your content to be visible in front of audiences while they search on, for say: Google & YouTube or any other search engine.
Since, Google is used for almost all (94%) search engine traffic, when it comes to SEO, organizations will benefit most from following their guidelines. As of now, Google’s algorithms have developed and changed, they have started to favor many of the elements of a good content marketing plan—for example, fresh content of a certain length, with good keyword targeting, and on specific pages. A solid SEO strategy now involves content creation just as much as it involves classic, more technical factors.
Therefore, It is pretty evident that SEO cannot perform to its full potential without content marketing.
Here are some points which help in understanding the importance of content marketing in SEO:
Content brings keyword opportunities
Search engines do not have eyes like you and I have. But still, when you Google something, it returns the results most relevant for you in most cases. Google has no way of finding what a website is about unless there is some written content. Content marketing allows you to plan your web pages and use keywords strategically to improve your search engine visibility. Through the use of articles, blog posts, guides, and other written content, you can use more keywords relevant to what your website is about and what people are searching for.
Content marketing drives links back to your site
By engaging in content marketing, you’re making it easier for people to find your content. When people find your content, they land on your website. This means more content visibility and visitors to your website.
Having more visitors to your website sends a positive signal to Google and shows that your website is relevant. As a result, your website’s domain authority increases and your content stands a better chance of ranking on search engines. All this won’t be possible without content marketing.
Strong relationships with your customers
Organizations that do content marketing will form relationships with consumers, publishing funny articles and blog posts to entice consumers to purchase products.
Additionally, when you create quality content on your website, people will stay on your website for a long time and your bounce rate will reduce. A lower bounce rate will again send a positive signal to Google and your ranking on search engines will increase.
Diversified content allows you to rank for new keywords
Once you have a grasp of how content marketing functions, you can now start exploring more keywords around your niche. SEO and content marketing’s focus is to do new things and help yourself be more visible to your target audience.
SEO demands content and Content marketing is content
SEO cannot survive without content. Whenever you need words, keywords, articles, substance, etc. Content marketing provides you with everything. Content marketing will help you to understand your target audience and their journey and help you to drive them towards your product or service. Therefore, we can say that the SEO industry runs on Content Marketing only.
Helps in building a reputation
Google likes to serve good and new articles to its viewers. So consistently providing new content to Google will gain a repo for your domain.
Unique content helps you achieve new rankings
Finally, there’s one thing that SEO and content marketing often have in common: they focus on finding something that hasn’t been done before and trying to rank highly for it.
By combining keyword research—one of the crucial skills you should learn to improve your SEO—and your content marketing program, you can focus not just on creating a content marketing strategy for SEO gain, but on creating unique, never-before-seen content that exposes your business or website to visitors searching for “long-tail” keywords where you have a far better chance at ranking in the top spot.
As long as the content you’re writing is unique and relevant to your company, these unique pieces can help you occupy additional places in the SERPs, rank for even more keywords, and reach a wider audience.
Conclusion
No SEO can bring in results if your content generation is not at par. Because, SEO defines what to do, while content achieves those defined goals. Both are meaningless without each other. Without a solid content strategy (meaning quality articles with titles and subtitles optimized for a ranking keyword or phrase), SEO is useless. Therefore, marketers must bridge the gap between SEO and content marketing, merging both strategies into one. This will lead to greater conversions and leads from organic website traffic, resulting in a better ROI.
