Technology is great and is always improving. We should take advantage of it, therefore, investing time and money into a website is a simple decision for non-governmental organizations (NGOs) around the globe. Your website can open doors to your target audience and ensure your organization gets the visibility it needs to succeed.
An effectively-designed NGO website is great for collecting online donations, online fundraising, online advertisement, engaging supporters, and increasing awareness for any cause. Especially since most NGOs have limited budgets, a strong online presence is a cost-effective and efficient way to spread your mission.
Your website is the gateway for outsiders to learn about everything your nonprofit does and the goals you have for the future.
“A website increases the legitimacy of your organization and solidifies your professionalism when soliciting support.”
It helps convey the role your NGO plays so that potential members and partners better understand your cause, which is especially important when you’re seeking grants, tenders, or donations. At the very least, an NGO website can provide users with updated contact details and an address for your organization.
“A well-designed NGO website is also great for improving communications and spreading your reach beyond local advocates.”
Whenever anyone asks about your mission, you’ll be able to simply direct them to your NGO website, helping you efficiently build new relationships. Just make sure to provide content targeted at both current and potential supporters, including reports, program updates, and any other important information. It will prove to be your right advertisement partner creating targeted advertisements for your intended audience.
“Striking a balance is key.”
Nonprofit websites should not only focus on driving donations. If they do so, the NGO’s mission, the why, and the how-to get lost in the process. Websites must not forget about the importance of inviting their community to get involved by donating, volunteering, raising funds, etc. Not only should it share your mission statement, but also encourage website visitors to be curious about how to participate or join your organization. If your website does a good job of communicating its goals, visitors would be inspired to join as a donor, members, or volunteers.
“Be aware of your audience”
Your website is published for anyone in the world to view. That is the beauty of the internet — it can reach anyone. However, you’d need to target your mission statement and website content to certain audiences. Otherwise, if you try to reach everyone at once, your message will be too diluted. Some possible target audiences include:
-Current members
-Potential new members
-Donors
-Corporate sponsors
-Government agencies
Once you’ve investigated who might be visiting your website, you can rank the type of visitor in order of priority.
“Mobile-friendly website design will expand your reach”
Websites must be mobile-friendly as the number of active mobile internet users is increasing. We all depend on our mobile devices. To keep users actively engaged, nonprofit websites have to be user-friendly on these devices. This may seem simple, but not always easy to achieve. Nonprofit websites should make the shift now to this “must-have” feature to make these websites effective in the future.
“A Website Will Help Boost Your Real-World Efforts”
Having a great website will also make it more likely that your real-world efforts will be more effective. While sending people to your website can help give them more information, the reverse is true as well. Many people will find your website online and will then be encouraged to go to an event or charity function as a result. You need to ensure your website is simple to edit so that you and your team can continuously update people on what you’re doing to further your cause.
If you use your website effectively and advertise the special events and functions that your organization has, it can influence your offline efforts. You may find that keeping your website up-to-date and looking great will help you to have better events and an easier time when moving your non-profit organization forward.
“Attractive Nonprofit Websites Help Convert More Donors”
If browned well, great nonprofit websites are tools you can use to engage visitors and convert them into donors. A great website won’t just serve as a place for people to learn about your business. It can help ensure that your accomplishments and the most important features of your organization are highlighted in a strategic way that convinces more people to get involved. Designing your donation pages correctly can help convince donors who are on the fence or who are first learning about your organization to become more interested in your nonprofit section. A great website along with optimized donation pages can help decide to donate a much easier one.
Final thought
Believe it or not, nonprofit organizations can experience the growth they need to make an impact in the world by having a great website to serve as their calling card and donation portal online. If you’re trying to improve the world around you, it starts where everyone else starts their journeys: online. It’s time to improve your nonprofit and make it as successful as possible in achieving its cause. How? You need a modern and professional website that reflects the profound story behind your organization and a website that powerfully tells the heartwarming stories of those you’ve helped.
