Search Engine Optimization (SEO) is the efficient process of streamlining the visibility of your website in the digital world. It allows your business to rank higher on search engines like Google, besides helping your content be visible on Search Engine Result Pages (SERP). SEO is thus a considerable way to enhance the quality of your website by making it user-friendly, accessible to navigate, easier to understand, and faster in terms of the loading speed of your web pages.
Search engines are responsive to more than thousands of customers per day. It is vital because of its capacity to give most accurate responses and solutions to the customers, allowing them to exercise best means while surfing. If you have a website, blog, or online shop, Search Engine Optimization can help your business develop and meet the desired goals. Organic search/marketing is part of most businesses’ website performance in addition to a vital aspect of the buyer funnel and, in the long run, it gets users to convert or engage.
The goal of any skilled Search Engine Optimization specialist is to provide a smooth base to the users who can search for numerous information online and segregate the most needed for them. This facilitates the making of a brand image for any business unit that is in the competition row. In the process of trying to keep up with the SEO demands that go on in the market, sometimes businesses make a few critical mistakes that affect their organic search ranking. Let us dwell into few of them.
Here are 10 common mistakes to avoid while doing SEO for your website.
1. Choosing Wrong Keywords
Search Engine Optimization is all about choosing the correct keywords. The keywords that will reflect the entire message of your business or brand. Putting before keywords that are irrelevant and do not fit the context can prove detrimental for your brand promotion. To ensure that you have a valuable rank in the search engine you need to formulate to the point keywords so that your online presence is noticed, besides followed by an organic traffic.
It is crucial to do proper research carefully before you start the optimization process with the correct set of keywords. Various tools such as Google AdWords Keyword Planner, Google Trends, and SEMrush, can help you get trending and adequate keywords.
2. Duplicate Content
The duplicate content refers to the presence of the same content/duplicate versions of home page on more than one webpage within the same or different domains. Duplicate content becomes a problem when a search engine is unable to figure which content across webpages should select for indexing. Therefore something that is not indexed means that it is not reflective online, thus impacting the rank factor.
Then, there are duplicate URLs that are used inconsistently, causing search bots to be confused and consequently devaluing the URL or affecting your website’s search rankings. The content duplication happens due to copy paste material from other websites. This difficulty takes place more frequently when an SEO guideline has not been placed properly in the architecture phase of building a domain. Therefore refraining from it is the best policy choice.
3. Ignoring Google My Business Listing
One important Search Engine Optimization blunder is improper holding of Google My Business listings. With Google continuing to give location importance to “close-to-me” searches, the single biggest opportunity for small businesses is to assert their location, offer all information, and answer available questions. This data helps in systematic listing and online advertising.
4. Poor Loading Time
The home page of your website is compiled of different features such as audio, video, pictures, posters, informative posts, etc in an aesthetical pleasing way that determine the users stay on it. To ensure that users spend some of their time on your sites rather than escape it due to high server loading issues, means that your coding feature and website development in itself should be done by professionals who know how to align them both. Besides the use of caching programs and limiting the number of plugins.
5. Using Black Hat Methods
Black hat methods are used by many companies to get quicker results, more visibility, rank increase, etc. But this is done through violation of set Google guidelines, thereby setting you among the violators who can be banned or penalized. Common black hat tactics include link exchanges, keyword stuffing, blog comment spamming, purchased links, and hidden text.
6. Considering Link Building Optional
Backlinks, also called inbound or incoming links, are links that direct a user towards your website. They are considered vital for promotional aspect. Google strongly tends to recognize outlets with numerous backlinks. This truth is largely accepted and incorporated by the leading Search Engine Optimization agency in India.
As a result, links whether these or external ones, play an essential role in the achievements of Search Engine Optimization services and it clearly defines how Google can determine which websites ought to be pondered on the first webpage of Google Search.
7. Forgetting Mobile Users
Mobiles phones are what one finds everywhere. It is a convenient mode of communication and access. But if your website is not responsive on a mobile phone you may have very less customer acquisition and retention.That is why having a professional back can help you a lot.
8. Forgetting Analytics Tools
Google Analytics is an important tool used in the process of Search Engine Optimization that helps you measure your website’s performance through analyzing types of content present on your website and which strategies are working best for you. Setting up an analytics tool for your website and regularly viewing the performance is very essential for your optimization results.
10. No Social Media Interaction
While sharing your content on social media, you get the attention of customers with considerable online influence. This indicates that the content is noticed by both your target market and search engines like Google as well. That’s why creating relationships with such users and applying their credibility to promote your content is important. Thisfacilitates your online Reputation as well.
Avoiding critical SEO mistakes is vital for the success of your startup. Overlooking the fundamentals of SEO in your digital marketing efforts can stifle your organic traffic growth and limit the effectiveness of your content marketing and marketing campaigns. By steering clear of these errors, you can ensure that your marketing strategies align with SEO best practices, enabling your startup to flourish and generate the organic traffic essential for sustainable growth. You can do free as well as paid online advertising, which helps you in link building, lead generation, customer acquisition, customer retention, and online reputation management, thereby creating laurels for your business.